ISSUE 240

August 28, 2020

Meme Of The Week: Mentally I’m Here

Physically, we’ve been in our homes (or at least social distancing and wearing a mask). Mentally? We’re all over the place. 

Twitter’s newest meme showcases the many places we’ve been escaping to [mentally] from the comforting to the abstract. Some choice destinations include the baseball scene from Twilight, superhero academy Sky High, in the clouds with the Care Bears, Scooby Doo’s Spooky Island, and many, many locations from SpongeBob SquarePants.

Even entertainment brands are hopping on the trend. Networks such as TNT have participated, and shows such as Outlander and Desus & Mero have used clips and screengrabs from their series to show where their heads are at. Their success shows that it’s okay for brands to be more vulnerable in these unprecedented times, and it doesn’t hurt to make your fans laugh while doing it. 

One thing’s for sure: mentally we’re somewhere far far away.