Official key art and tagline for the campaign.
dexter: resurrection
Client: Paramount
Role: Copywriter
New city. Same code.
Dexter: Resurrection follows America’s favorite serial killer as he heads to the Big Apple to reconnect with his estranged son. To welcome Dexter Morgan back to our screens, we painted the town red on socials and took over major landmarks and billboards around the world, including London, Mexico City, and New York City itself.
Our tagline and campaign made Dexter: Resurrection the most streamed premiere in SHOWTIME® history, with 4.4 cross platform viewers in its first 7 days.
